There is so much at stake financially and emotionally when purchasing a diamond. If you are considering using the internet for information purposes, congratulations, smart move. However purchasing a diamond from an unknown web company can be risky. Ask yourself some common sense questions:

1. How long has this Internet diamond company been in business?
2. Will they even be around in 6 months or one year from now?
3. If there are problems, who do I go see? Exact what PERSON would you talk to?
4. Do any of them have a warranty, service plan or trade up policy longer than 30 days?


Exactly how do you SEE a diamond on the Internet? You can't...

All diamonds are not created equal and neither are Diamond Grading Certificates! When you are buying a Diamond be sure to insist on a Gemological Institute of America (GIA), European Gemological Laboratory (EGL), or an American Gem Society (AGS) diamond grading report. They are by far the most stringent and accurate laboratories in the world. Don't be fooled by a so called better price on a diamond with a questionable report. Compare apples to apples and protect your investment from overstated grading.

CONFIDENCE AND TRUST

These are the two most important words in a relationship, and the most critical component of the 'C's. This is something that you cannot possibly get on the Internet from someone you don't know, have never met nor will ever meet. On the other hand, an established jeweler is someone that has been and will be, in and part of your community for years to come. This is someone you can visit in person to check your ring, update your appraisals and service all your needs.

Grading Report Certificates

All diamonds are not created equal and neither are Diamond Grading Certificates! When you are buying a Diamond be sure to insist on a Gemological Institute of America (GIA) or an American Gem Society (AGS) diamond grading report. They are by far the most stringent and accurate laboratories in the world. Don't be fooled by a so called better price on a diamond with a questionable report. Compare apples to apples and protect your investment from overstated grading by inaccurate laboratories.

We all want the most beautiful diamond at the lowest possible price. At Ambassador Diamond Jewelers we have a huge inventory of quality fair priced diamonds and we are confident we have the right diamond for you.